Case study B2B SaaS
Building a Budgeting App
Diamond - A Budgeting App for ABN AMRO Customers ABN AMRO, my bank, doesn't give you any real way to track your spending. Every time I want to understand where my money is going,
Case studies
Building In Action
This section shows how I build growth playbooks and implement them in real products, from strategy to execution.
In every piece of content, I break down the strategy behind the decisions, the tactics used, and the practical implementation. You can use these playbooks in your own product, adapt them to fit your business, or work with me directly to build the right growth strategy for your B2B product.