Blog
These are my strategic notes on building B2B marketing systems: things I’ve learned and now embed in how I work. Writing them is an exercise in clear thinking, and a way to give you a preview of how I approach the work.
Is Software Factory a new software category?
It’s always exciting to see a new category taking shape. Lately, I’ve been seeing more and more signs that software factories...
Filippo Irdi Oct 9, 2026 
Building a MCP server to connect your LinkedIn Account to any agent
For some reason LinkedIn doesn’t have connector to LLMs so I built one for my self with 5 prompts
Filippo Irdi Oct 2, 2026 
An agent to measure your LinkedIn Ads impact
Every marketer running LinkedIn Ads eventually has to answer one question: What’s the ROI of our ads?
Filippo Irdi Sep 26, 2026 
Building a budgeting app
Diamond - A Budgeting App for ABN AMRO Customers ABN AMRO, my bank, doesn't give you any real way to track your spending. Every...
Filippo Irdi Sep 16, 2026 How short term wins build marketing debt
Engineers use the term ‘technical debt’ to describe decisions that trade short-term wins for long-term scalability. Marketers...
Filippo Irdi Sep 1, 2026