Filippo Irdi | HF

Articles

How I Think About Growth

This blog is where I share how I work. The strategies I build, the tactics I use, and the systems I implement to drive revenue.

You can use this content to strengthen your team’s thinking, apply the frameworks internally, or use it as a benchmark for your own growth strategy.

If you’d rather move faster, you can work with me directly, whether that means building your growth strategy, executing the playbooks, or coaching your team to run them effectively.

Article June 2026

How Short Term Wins Build Marketing Debt

Engineers use the term ‘technical debt’ to describe decisions that trade short-term wins for long-term scalability. Marketers don’t have an equivalent term — but they should. Most teams are under pressure to deliver immediate results, which pushes them to prioritize speed over repeatability and scalability. The cost compounds, until CAC climbs and no one can explain why.

Marketing debt
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